Digital marketing can be a wonderful thing for businesses of all shapes and sizes. It allows them to take their message directly to the consumer on the social platforms that matter the most to them. It reduces the need to rely on old-fashioned “spray and pray” campaigns across various media outlets. You no longer need to waste money ensuring that everyone sees your ad in the hope that maybe 10% will engage with your brand. Instead, you can deliver highly targeted marketing content to the exact kinds of people that make up your target audience. But while digital marketing has a wealth of potential benefits, it also has its caveats.
For one thing, you have a plethora of competitors who are trying to make their voices heard, too. And if your marketing materials don’t go the extra mile to engage your target audience, your voice could get lost in the noise. When it comes to Facebook ads, matters are exacerbated by the fact that the platform’s algorithms are working against your ability to create the organic reach that should always back up a paid ad campaign.
So, if you’re struggling to make your Facebook ads pay, you’re not alone. Let us show you how to level up your Facebook advertising by providing a course of training that’s aligned to your specific goals.
1. Knowing exactly how to target your audience
Facebook allows you to deliver highly targeted advertising content to people in specific geographic and demographic groups. But there’s always room for error. We can teach you how to create reliable customer profiles and leverage them in delivering the kind of targeted content that engages genuine interest from the people you want to engage.
2. Making ads that stand out on Facebook
Being able to create a great ad is a skill. But being able to create an ad that looks great on Facebook is another skill altogether. We can teach you the fundamentals of creating ads that catch the eyes of users, even on a busy and visually cluttered feed.
We can help you to improve user engagement with AB testing of different ad copy to cater to the needs and preferences of different audiences. Which brings us to…
3. Performance metrics and KPIs- Knowing what to look for
In order to create a successful FB marketing campaign, you need to first define your parameters for success. Sometimes, businesses can’t quantify the success of the ads because they’re wither looking in the wrong places or pulling campaigns before they’ve truly had the time to work their magic.
We can help to clarify your analytics, determining which metrics are closest aligned with your long and short term goals to ensure clarity and focus in your reporting and run an agile campaign.
4. Lead gen and follow-up
The purpose of FB ads is to generate leads… but how can you be sure that you’re getting the most out of the leads you’ve generated. We can help you to follow up and drive the kind of organic engagement that creates loyal customers, on Facebook and beyond.
5. And, of course, we’re always here to support you in all aspects of your campaign
Needless to say, we’re always on hand to assist in all aspects of your Facebook advertising and greater digital campaigns. If you’d like to know more about our FB ad training or any of our services, get in touch with us today and see what our team of certified experts can do for your business.