Mastering Your 2020 Digital Marketing Strategy

Mastering Your 2020 Digital Marketing Strategy

1 Day workshops with Strategy Expert Kathryn Pyper

It is that time of year again, time to look back and forward into 2020.  Working on a digital marketing strategy requires time, patience and most of all a good structure.  Join our strategy expert, Kathryn Pyper to understand the principles and practical application of writing a digital marketing strategy using the SOSTAC framework.  Developed by PR Smith this proven methodology focuses on six key elements, where are you now (Situation Analysis), where do you want to be (Objectives), how are you going to get there (Strategy), what tools will you use (Tactics), who will do what (Actions) and how will you measure success (Control).  

Trained by PR Smith himself, Kathryn will walk you through how to apply this methodology to your business for online success in 2020.

Workshop Timetable

09:30- 1:30 

  • Looking back, reviewing your successes to date to formulate a benchmark for next year.
  • Creating a situational analysis report and executive summary.
  • Establishing objectives for your business, creating KPIs and metrics that matter for your business.
  • Mastering strategy, how are you going to achieve your set objectives.

2:00- 5:00

  • Bring your strategy to life, what tools and tactics will take you where you want to be.
  • Managing implementation, resources and budgets.
  • Controlling outcome, measuring success, how to create reporting that your boss and the board will love.

You might find it useful to attend Kathryn’s Google Analytics course before this session.

Workshop Cost: £195 
Next Workshop Dates:
February, 2020

Upcoming Workshops

Facebook Ads: Tier 1 Beginners

Learn how to use Facebook Business pages effectively, discover how the platform can help you find your ideal customers online and see how Facebook help grow your business.

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Introduction to Instagram

This workshop will take you through the Instagram platform from the very beginning, explaining how to set up your profile, feed posts, Instagram stories and IGTV.

Facebook Ads: Tier 2 Intermediate

Attend and learn how you can engage new customers, generate more online conversions and reduce the number of customers dropping from your sales funnel.

Why Choose Us?

  • We offer a range of accredited courses to you can be confident that you are getting the best information,

  • Benefit from the skills of our ward-winning trainers,

  • Learn about relevant digital topics that matter to businesses,

  • Our trainers have experience of implementing what they teach, not just using textbook examples,

  • Practical, hands on training where delegates get involved and start ‘doing’ in the course,

  • Post-training support and mentoring available 

Alchemy brings decades of digital, lecturing and marketing experience to professional, accredited training. Get in touch to tell us about your business goals and find out how we can make them a reality.

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