How To Convince Your Boss To Pay For Your Digital Marketing Training

How To Convince Your Boss To Pay For Digital Marketing Training In Northern Ireland Belfast Alchemy Digital Training

The face of marketing has changed irrevocably over the past few decades. The inefficient and outdated “spray and pray” approaches have been replaced by sophisticated and highly targeted digital campaigns that ensure that your message is heard by all the right ears and seen by all the right eyes. Digital marketing makes it quicker and easier for consumers to engage with you if they are impressed by your marketing materials. It makes it much easier to lend a voice and a personality to your brand which consumers can interact with. 

Digital marketing can help to take your business to the next level. But it requires a careful, measured and multifaceted approach that many smaller marketing departments may struggle with if they don’t have the right training. Fortunately, we’re on hand to offer a wealth of digital marketing training courses that can be of huge benefit to your department and your business. And if your boss balks at the idea of sending you on a training course, you might want to tell them. 

1. We can help you save money on paid advertising

Before you spend a penny on a paid ad on Google or Facebook you should know exactly what you’re getting for your money and have a rough idea of how your ad will perform. If you can’t do this, you’ll invite risk whenever you click the Buy button. We can help you learn how to deliver better targeted ads with carefully researched keywords to improve cost efficiency and increase your ROI on ad spending.

2. We can give you the tools you need to get an edge over your competitors

Search Engine Optimisation is a broad church, and if you are serious about getting an advantage over your competitors on SERPs, your SEO strategy needs to be comprehensive and multifaceted. We can advise on all aspects of on-page, off-page and technical SEO in line with your business’ goals. Local SEO isn’t the same as international SEO which is why we don’t believe in administering a one-size-fits-all approach. Instead, we can provide you with the tools you need to conquer the local, national or international market. 

3. We can help you make your content more engaging and meaningful to your target market

You’re likely already creating blog and video content to help engage with your target audience. But if your content marketing isn’t getting the traction you expected, we can help. From establishing a content strategy that will add value to your target audience to tailoring your content to important industry events and trending topics, we can help you to create a steady stream of content which engages your target audience.

4. We can help you to retain loyal customers who are engaged with your brand

We don’t just give you the tools to help you get noticed, we also teach you how to get customers coming back, with a wealth of retention marketing strategies. 

All in all, we think that adds a tremendous amount of value to a wide range of businesses at a modest cost. Forward this post to your boss and we’re certain they’ll agree. 

Or get in touch with us today if you’d like to know more about what our team of certified experts can do for your business.