How in the world did brands ever make their mark on their target audience without the aid of digital marketing? Of course the pre-digital era had more than its fair share of success stories. But the approach of conventional advertising was to use a sledgehammer to do a job that would be better performed by a scalpel. Pre-digital marketing was (and still is) an expensive and clumsy affair that’s inherently wasteful. Think about it! A fortune spent trying to get your message in front of as many pairs of eyes as possible, regardless of whether they’re likely to have the remotest interest in your product or business.
Digital marketing offers a much more targeted and cost-efficient alternative. But that doesn’t mean that every digital campaign is automatically a slam dunk. Even if you’re advertising on the world’s most trusted and popular search engine, it can still be a struggle to engage the interest of users as they scroll through Search Engine Results Pages (SERPS). Especially in an era where there are always legions of competitors trying to make their voices heard by your target audience.
But fear not, we’re here to help! If you’ve been met with frustration using Google Ads before, we can help you to gain mastery of the platform, improving your reach, delivering the kinds of ads that create genuine interest and knowing exactly when to look for when charting a path to success…
1. Knowing exactly how to target your audience
When it comes to advertising with Google, there’s really no such thing as too targeted. We can help you with the all-important first step; planning and designing highly targeted and specific ads which are relevant and appealing to your target audience.
2. Demystifying Quality Scoring
Google has a scoring system that gauges the quality and relevance of your ads. The higher your Quality Score, the greater your chances of a successful campaign. But understanding exactly what Google is looking for is one thing. Being able to incorporate it into an ad that means your goals is something else. We can help demystify quality scoring to ensure that your ads have a better chance of success from day one.
3. Making better choices with keywords
There’s a fine line to be walked when it comes to leveraging keywords on Google. Low competition keywords are cheaper, but can potentially fall on deaf ears (or blind eyes). On the other hand, high competition keywords can result in wasted revenue as your voice is drowned out by bigger brands with more robust marketing budgets. We can help you to walk that fine line and make better informed keyword choices.
4. Leveraging Google Analytics and other products
Google Analytics is an impressive suite of tools to help you to track your performance in terms of the metrics that matter the most to you. But making the most of the wealth of data it provides can be bamboozling to the newcomer. We can help you to better understand and leverage Google Analytics and other tools to make adaptive changes, implement AB testing and generally run a more agile and targeted campaign that pays dividends.
5. And, of course, we’re always here to support you in all aspects of your campaign
Needless to say, we’re always on hand to assist in all aspects of your Google advertising and greater digital campaigns. If you’d like to know more about our Google ad training or any of our services, get in touch with us today. Our team of certified experts is waiting to help you meet your business goals.